Founder Michaela Schicho loved designing and sewing Barbie clothes and programming her own robots at the tender age of 11.

As a graduate of the higher education school for fashion and clothing technology in Villach, she worked as an internationally awarded fashion designer for several years before she returned to her second passion of technology and completed her studies in applied computer science at the Alpen-Adria University in Klagenfurt . Before she founded her own smart fashion brand, she worked for numerous well-known companies and worked as a research assistant at the university in cancer research for several years. This activity and her two beloved children laid the foundation for the company she founded.

Their goal was and is to create a brand that not only produces beautiful and unique clothing for children that is ethical and long-lasting, but also offers the luxury of making a significant contribution to healthy development. So that our children today become healthy and successful adults of tomorrow.

Because all desires become small compared to being healthy.

All collections are lovingly manufactured, some of them with elaborate handwork, in our partner tailors in the Alpe-Adria region. The research, development and production of our wearable technology takes place in the heart of Europe / Carinthia.

Our goal is to move away from the mass and cheaply produced fast fashion industry towards high quality, controlled and long-lasting slow fashion production, where work performance is valued and the future of our children is taken into account when it comes to environmental impact.

We only use raw materials from controlled and organic European cultivation and only use high-quality and certified materials for our products. We try to avoid unnecessary plastic packaging and use recyclable materials.

The interaction of fashion art with medical and technological know-how has established a new era of design-oriented and digitally networked fashion.