Here at sticklett, we combine health tech with baby and children’s clothing.

The brand appeals to families who don’t just think about health when their child is ill, but who want to support their child in their day-to-day lives in a mindful, gentle and proactive way.

sticklett combines a modern health-tech solution with soft baby and children’s clothing, which enhances reliability, offers comfort and makes daily use particularly easy.

It integrates naturally into sleep, rest and evening routines, acting as a trusted companion that guides parents, builds confidence and supports preventative care right from the start, embedding it into everyday life.

The founder

sticklett is a female-led hardware start-up founded and led by DI Michaela Schicho.

With her unique combination of technical expertise and a flair for fashion, as well as a deeply rooted awareness of health, she shapes the DNA of sticklett.

Her greatest inspiration comes from her own two children, and this is precisely what drives her: With passion and clarity, she pursues her vision of making technology wearable and integrating it meaningfully into the everyday lives of families.

After studying Applied Computer Science at the Alpen-Adria University of Klagenfurt, she worked in research in the field of biomedical information systems and gained experience in leading technology companies.

Prior to that, she enjoyed success in the fashion world: As a multi-award-winning fashion designer, she made her mark on the creative scene, building on her training at the Higher Federal College for Fashion and Clothing Technology in Villach.

Her journey, however, began much earlier: at the age of just 11, she was already programming her first robots on her dad’s computer and sewing dresses for her dolls on her grandmother’s sewing machine...

Wickel-Schlafanzug aus weicher Baumwolle – perfektes Geschenk zur Geburt
Geschenk zur Geburt – Wickel-Schlafanzug mit Platz für Sensor & Wärmekissen

sticklett doesn’t follow trends; it sets new standards.

With sticklett, smart clothing and health tech come together to form a system that provides guidance for parents and feels completely natural for children.

2min 2mio (c) Gerry Frank

sticklett writes history

In 2017, sticklett presented its first collection at JOT Junior Fashion in Salzburg.
In 2019, the smart ladybird MARY by sticklett generated a lot of excitement on the TV show 2 Minuten 2 Millionen.
In 2019, sticklett won the Fashion Tech Award in Paris. In the following years, sticklett was featured in numerous media publications such as WOMAN, Baby&Junior and NewMom.
In 2021, the company received the Born Global Champion award.
In 2024, sticklett was honoured with the European Retail Award.
In 2025, the new MARY by sticklett MOON was successfully launched in the DACH region.
In 2026, sticklett showcased its products at the legendary Pitchbühel in Kitzbühel. New distribution partnerships were established with pharmacies in Austria and Germany.

What really matters.

  • 10+ years’ experience

    We develop solutions that genuinely support families in their everyday lives – drawing on our in-depth understanding of babies and parents.

  • 3 product generations

    From the initial idea to the solution we have today. Continuously tested, improved and refined.

  • In use across Europe

    Families across Europe already rely on our gentle support in their everyday lives.

  • 35,000+ nights spent with families

    Each and every one of them symbolises trust and means that parents can sleep more soundly once again.

  • 98% recommendation rate

    Parents who use sticklett every day as part of their daily routine soon notice the difference.

  • sticklett bekannt aus new mom
  • sticklett wurde von Herba Chemosan vorgestellt
  • sticklett bekannt aus woman
  • sticklett erfolgreich auf kickstarter
  • sticklett wurde auf schwanger.at vorgestellt
  • sticklett bekannt aus new mom
  • sticklett wurde von Herba Chemosan vorgestellt
  • sticklett bekannt aus woman
  • sticklett erfolgreich auf kickstarter
  • sticklett wurde auf schwanger.at vorgestellt
  • sticklett bekannt aus new mom
  • sticklett wurde von Herba Chemosan vorgestellt
  • sticklett bekannt aus woman
  • sticklett erfolgreich auf kickstarter
  • sticklett wurde auf schwanger.at vorgestellt
  • sticklett bekannt aus new mom
  • sticklett wurde von Herba Chemosan vorgestellt
  • sticklett bekannt aus woman
  • sticklett erfolgreich auf kickstarter
  • sticklett wurde auf schwanger.at vorgestellt